Eva Longoria Necklace

Magnum Ice Cream was sponsoring a contest to give away small diamonds via the packaging of their product. The spot involved Eva Longoria eating ice cream bars and winning more and more diamonds. After each win she would add it to the necklace. My task was to find a jeweler, determine the size of the stones - cheating them a little bigger so as to be visible to the camera but only so much. The lawyers determined what percentage was acceptable. It was decided to make one necklace for her to wear and one necklace for the insert shots of the stones being added. She was very easy to work with and everything worked out great.


    © Craig Osler 2016